If you're getting a disproportionate amount of price objections with your product, you probably aren't establishing enough value. Unless you see the light of interest flicker in your prospect's eyes, you are not presenting benefits they see as valuable.
This generally means you are not asking enough questions or listening to the answers.
If your product is in fact more expensive than others on the market, you have to know why. Usually there's a good reason, and that reason should translate into increased benefits for the buyer.
People don't always want what is cheapest. Many manufacturers and artists present a product as cheaply as they can only to find that their product or work now falls into what is called the "low end" market.
That is one of the toughest markets in the world in my opinion because you can never be cheap enough. Someone is always there undercutting your prices. You try to survive on such narrow profit margins that you always need huge sales volumes. Your life and your business become drudgery. "There is always room at the top" is a saying I live by.
